In a world full of unknowns, failures, and obstacles, there are only a few inspiring stories. This is one of them. If you’ve ever wanted to start a blog but were afraid of the idea or didn’t have the technical skills to do it, you’ve come to the right place. In this post, we’ll walk you through the ins and outs of starting a blog and how you’ll go from unemployment and divorce to a thriving blog.

Why Start a Blog?

People start blogs for various reasons—to educate, to have a voice, and yes, even to make money. However, the most enduring reason is personal. It’s about finding a passion that propels you forward, keeps you motivated, and transforms your life. For our protagonist, it was the power of the social web, a platform to give a voice to the masses and make a meaningful impact in a noisy digital world.

Blogging is more than just a means to an end; it’s a powerful tool for self-development. It pushes you to learn, document your knowledge, embrace discipline, and connect with a global audience. While success doesn’t happen overnight, it’s within reach if you take that first step.

The 7-Step Success Formula

Step 1: Find Your Passion and Write a Mission Statement

Your passion is the driving force behind your blog. Define it succinctly in a mission statement, a guiding light to keep you on track, energized, and committed. The mission statement becomes your anchor, especially during challenging times.

One approach you can take to defining your blog’s mission statement is with Porter Gale’s 4-steps:

  1. Make a list of your interests and passions
  2. Discover the sweet spot at the intersection
  3. Describe your tone – Witty, Irreverent, Inspirational etc
  4. Write the mission statement that distills your passions


Step 2: Discover Your Tribe

Success in blogging is not just about numbers; it’s about connecting on a personal level with your audience—your tribe. Understand their fears, dreams, and challenges. Be present where they are online, align yourself with influencers in your niche, and create a sense of community.

So how do you find your tribe and engage with them online?

Here are some tips:

  • Understand their fears, dreams, problems and challenges – write about them
  • Where do they hangout online? Twitter? Facebook? Somewhere else? – be there consistently
  • Who else do they respect in your niche? – align yourself to these people
  • What other publications do they read? – write for them

Your tribe members share your passion, and your goal is to turn your blog into a community for these individuals to connect. You will be forever relevant in your niche if you can achieve this.

Step 3: Develop a Memorable Brand

Stand out in the crowded online space with a memorable brand. Your blog’s name, logo, and overall branding should be catchy, meaningful, and congruent with your tribe’s values.

Here are some tips for developing a memorable brand:

  • Brainstorm 10 alternatives.
  • Test them with your potential tribe.
  • Buy your domain name…
  • Get a logo designed. It’s easy on a site like UpWork.
  • Create consistent and memorable images for free with a tool like Canva.
  • Use your new branding elements everywhere… literally.

Step 4: Choose a Web Host

Opt for a self-hosted website to have control and scalability. Bluehost is recommended for its affordability and accessibility, even for those with limited technical expertise. Sign up for the special offer of $2.95 per month.See our hosting guide The Best WordPress Hosting: Performance Tests.

Step 5: Setup Your Hosting Account

Bluehost makes the setup process easy. Follow the simple steps, pick a domain name, and provide your contact information. So your blog will be up and running in 5 to 10 minutes.

Step 6: Pick a Blogging Platform is a popular choice, powering 25% of all websites online. Install WordPress through your Bluehost account, choose a domain, and set up your site information. Your blog is now ready for content creation.See our Blogging Platforms guide Exploring the Top Free Blogging Platforms.

Step 7: Create Compelling Content

Great content is the key to a successful blog. Craft headlines that induce clicks, tell engaging stories, use visual cues, and make your content easy to scan. Encourage reader interaction to build a loyal following.

Here’s a quick checklist:

  • It features a headline that entices clicks, followed by a story that seamlessly unfolds from the headline.
  • Abundant with visual cues and diverse media, the content is rich and engaging.
  • Structured for easy scanning, it incorporates bullet points, sub-headers, and smart formatting throughout.
  • Concentrating on a single key point, the entire article constructs a compelling case around that central idea.
  • Moreover, it actively encourages readers to take action—whether it’s sharing on social media, leaving a comment, or signing up for your mailing list—aiming to foster a deeper connection.


Starting a blog is not reserved for the technically inclined or those with extensive resources. This success story is a testament to the transformative power of a passion-driven blog. So, what are you waiting for? Overcome your fears, embrace the journey, and start your blog today. The only investment required is the price of a coffee—a small price for the potential to change your life. If it worked for our protagonist, it can work for you too.

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